Measure your marketing return on investment: ROI, ROAS, customer acquisition cost and LTV/CAC ratio.
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Assess the performance of a marketing campaign: return on investment (ROI), ROAS, customer acquisition cost (CAC), customer lifetime value (LTV) and the LTV/CAC ratio.
Enter the marketing spend and the revenue generated.
Enter the number of customers acquired.
Enter the average order value, repeat purchases and gross margin.
Get ROI, ROAS, CAC, LTV and the LTV/CAC ratio.
Last data update
July 4, 2026
Sources and references
Standard marketing indicators (ROI, ROAS, CAC, LTV).
The data in this calculator is updated regularly to reflect the latest official rates. When in doubt, consult the official sources listed above.