Advanced commercial strategy for UK senior managers: integrated financial modelling of sales plans linked to the three-statement model, growth strategy and go-to-market design, commercial M&A and customer-portfolio acquisition economics, revenue management and yield optimisation, and commercial digital transformation with data-driven decision-making. Built around Thornfield Engineering Services, a 680-person B2B services group with £145m revenue. Designed for commercial directors, head-of-sales and corporate finance professionals who command the L2 contribution and channel analytics.
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Integrated Financial Modelling of the Sales Plan — Video
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