Module 218 min2197 wordsFree — no account
Defining your area and reading public sources
The module’s worked examples, then cases to attempt before revealing their solution · 2 sections · 234 words · 3 min
Worked example
Inès's area, in three decisions
A fictitious example. Inès keeps the municipalities within twenty minutes by bicycle of her premises: one central town and three neighbouring ones. The census, cited with its reference year, gives her 12,500 households. Checking the databases and then visiting on site confirms two workshops; a third one, still listed, has closed down.
Practical case
From households to potential customers
Fictitious data. Inès's area has 12,500 households. Of 250 households surveyed in this area, 40 say they had a bicycle repaired by a professional during the last twelve months. Two workshops already operate there. What is the potential customer base of the area, and how many customers would each workshop serve if Inès set up and customers were shared equally among the three?
Hint: First work out the proportion observed in the sample, then apply it to the households in the area.
Show the solution
Observed proportion: 40 / 250 = 16 %. Potential customer base: 12,500 × 16 % = 2,000 households. Equal split among three workshops: 2,000 / 3 ≈ 666.7, so about 667 households each. This equal split is a benchmark, not an assumption: a new workshop does not immediately take a third of a market held by two established competitors, and the next module will show that Inès's capacity would not even let her serve 667 households. It also shows how to choose a defensible share.
Answer: 2,000 households; about 667 per workshop
Educational content, current with the sources cited. It does not replace advice tailored to your situation. These courses are neither certifying nor CPF-eligible: they prepare for no certification registered with the French RNCP or specific register.