Business KPI Dashboard
Calculate the core business health metrics — gross and net margin, revenue per customer, customer acquisition cost and repeat rate — from a single set of figures.
Datos verificados · julio de 2026
What if I don't track marketing spend separately from other costs?
Leave marketing spend and new customers at zero if you can't isolate them — the calculator will still report margins, revenue per customer and repeat rate from the other figures, just without a customer acquisition cost.
Fuente: CIMA — Performance measurement and KPI frameworks; ACCA Performance Management (PM), profitability and customer metrics. · actualizado 2026
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Todo sobre Business KPI Dashboard
📋Presentación+
Pulls together the KPIs most small and mid-sized businesses track month to month: profitability (gross and net margin), customer economics (revenue per customer, customer acquisition cost) and retention (repeat customer rate). Tracked consistently over time, these figures flag whether growth is being bought profitably — a business acquiring customers faster than it can serve or retain them will show it here before it shows up in the bank balance.
💡 Buenas prácticas
- A rising customer acquisition cost alongside a falling repeat rate is an early warning sign — new customers are getting more expensive while existing ones aren't coming back.
- Compare customer acquisition cost to revenue per customer, not marketing spend alone — a high CAC can still be profitable if customer value is high enough.
- Track these KPIs monthly on a rolling basis rather than as a single snapshot — seasonal businesses can look very different month to month.
🔢 Ejemplo concreto
£150,000 revenue, £90,000 gross profit, £30,000 net profit, 500 customers and £5,000 marketing spend generating 50 new customers: a 20% net margin and £100 customer acquisition cost.
📖Guía de uso+
Cómo usar esta calculadora
- 1
Enter revenue, gross profit and net profit for the period.
- 2
Enter the number of customers and marketing spend for the period.
- 3
Enter new customers acquired and repeat customers, plus average order value and total orders.
- 4
Review margins, customer acquisition cost and repeat rate together, not in isolation.
📚Glosario+
- Customer acquisition cost (CAC)
- Marketing spend for the period divided by the number of new customers acquired — the average cost to win one new customer.
- Repeat customer rate
- The proportion of customers in the period who have purchased before — a higher rate generally means lower reliance on constant new customer acquisition to sustain revenue.
ℹ️Fuentes y actualizaciones+
Última actualización de datos
7 de julio de 2026
Fuentes y referencias
CIMA — Performance measurement and KPI frameworks; ACCA Performance Management (PM), profitability and customer metrics.
Los datos de esta calculadora se actualizan periódicamente para reflejar los últimos baremos oficiales. En caso de duda, consulte las fuentes oficiales mencionadas arriba.
FAQ — Business KPI Dashboard
What if I don't track marketing spend separately from other costs?+
Leave marketing spend and new customers at zero if you can't isolate them — the calculator will still report margins, revenue per customer and repeat rate from the other figures, just without a customer acquisition cost.
How is the repeat customer rate different from a retention rate?+
Repeat rate here measures the share of this period's customers who have bought before, a simple point-in-time indicator — a full retention or churn analysis over cohorts would track the same customers across multiple periods.